Reid McCarter
New Videogame Promises to Value Your Time
Performance Marketing
Most game designers pitch their work by describing how immersive their experience is, how it will suck a player in and joyfully consume their free time. Not Dinofarm Games, the [...]
Refined Product Brings Farming to the Urban Apartment
Performance Marketing
Urban farming is catching on as more and more people are getting interested in DIY projects and locally-grown food, but it still remains something of a niche that is held [...]
SoundTracking Receives $4.75M in Financing
Performance Marketing
SoundTracking is becoming more and more popular and, of course, that means that it’s becoming more and more attractive to investors — to the point that it has just received [...]
New Doc Chronicles, Promotes Videogame Culture
Performance Marketing
Beyond the Game, despite sharing a name with a 2008 documentary about videogame culture, is a brand new film about, well, videogame culture. No, no, no! Don’t go just yet! [...]
Agent 155 Announce Upcoming Social Media Network
Performance Marketing
It may seem like the web has coughed up more than enough social networks by now but, if the internet has taught me anything over the years it’s that no [...]
New Doc Combines Art and Social Activism
Performance Marketing
Any form of communication that’s able to spread awareness of important social issues is well worth supporting. This week’s featured Kickstarter project, Art as a Weapon, is looking to use [...]
Kentucky Celebrates Kentucky with Crowdsourced Superbowl Ad
Performance Marketing
There are certain words that lose all meaning after having been said, heard or written too many times. I expect “Kentucky” to become that word for both you and I [...]
“BlindSide” Takes the ‘Video’ out of Videogames
Performance Marketing
A whole lot of what we talk about when we talk about videogames has to do with how they look. With everyone hyping the cutting-edge graphics of big releases and [...]
“Mongolian Bling” Doc: Mongolian Hip-Hop Exists, Is Awesome
Performance Marketing
You can be forgiven if you weren’t aware of Mongolian hip-hop until you just read this sentence; I wasn’t until happening upon a Kickstarter project intending to capture the rising [...]
Is There A Market for Used Digital Media?
Performance Marketing
Buying and selling used DVDs, CDs and other physical media has been around for as long as the media itself. Doing the same with used digital media is a bit [...]