Rachel Globus
Facebook’s ‘Trending Unit’ coming soon as battle over social TV heats up
Performance Marketing
Ninety-five percent of the social conversation around TV is taking place on Twitter, Twitter has said. But Facebook shot off another volley in the battle to own social TV at [...]
6 things you can learn on Facebook from a TV news page
Performance Marketing
As Facebook makes an ever greater push to win the second screen, TV stations are increasingly leveraging its massive audience and actionable analytics to drive viewership and make smart programming [...]