Phil Edwards

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Facebook Gold Rush? Why Developers and Brands Aren’t Connecting

Performance Marketing

In most stories about Facebook Platform development, there’s a depressing footnote – sure, applications are popular, but very few of them make significant profits. The New York Times famously compared [...]

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App developers could learn from Facebook’s customer service

Performance Marketing

Every Facebook developer is familiar with Facebook’s development languages: Facebook Platform runs on FBML, FQL, and FBJS, and developers learn those languages in order to create great apps. But while [...]