Peter Yared
Video Killed the Banner-Ad Star
Brand Marketing
Over the past couple of years, the decreasing effectiveness of banner ads has led to increased hand-wringing. When I give talks nowadays, I start off by asking who clicked on [...]
Peter Yared
Brand Marketing
Over the past couple of years, the decreasing effectiveness of banner ads has led to increased hand-wringing. When I give talks nowadays, I start off by asking who clicked on [...]