Paul Cappelli
Where’s the Transparency?
Brand Marketing
We used to talk — even brag — about truth in advertising. But it seems that truth has become such a technicality. We ad people have always been masters of [...]
The Italian Job
Brand Marketing
Last December, Italy’s Puglia region (the heel of the boot) announced it was looking for agencies to handle its tourism account for 2008. The money was 7 million euros (roughly [...]
Art & Commerce: Helping Generation Ex
Brand Marketing
This is certainly nothing new but, as much as it’s politically incorrect to say, this is an industry of young people. I’m not sure if it’s purely for economic reasons [...]
Bush Vs. Kerry, Unauthorized
Brand Marketing
Forced smiles. Staged folksiness. Endless litanies of accomplishments. Self-righteous attacks. Most political advertising is mind-numbing on a good day. Does it have to be? Can’t we kick out the pollsters [...]