Noreen O'Leary


MullenLowe Mediahub Adds Performance Marketing Capabilities With New Global Digital Offering

As part of MullenLowe's merger of its two media agencies under the MullenLowe Mediahub moniker, the agency is launching a global media offering that adds Profero's performance capabilities—which include search, SEO and SEM (search engine marketing)—and international scale to its U.S–based media planning and buying, and communications business.

Carat USA’s Chief Client Officer Is Taking on the Job of President, Too

Carat executive Michael Epstein is now the media network's U.S. president and will also maintain his current responsibilities as chief client officer.

Iconic Grill-Maker Weber Taps Grey as Its First Global Agency

Grey is firing up the grill for Weber-Stephen Products, taking on the Palatine, Ill., grill manufacturer known for its Sputnik black grills, a fixture in American backyards since the 1950s.

Campbell Ewald Names New CEO and CCO as Agency Rebuilds After Controversy

Campbell Ewald executive creative director Jo Shoesmith will become the agency's chief creative officer following the departure of her predecessor, Mark Simon, who is retiring after 16 years at the agency.

How an Algorithm Aims to Replace RFPs in Marketer Search Process

Will agency search RFPs be replaced by algorithms? That's what Zach Pardes, the founder of Agency Geek, is betting as he launches a new networking technology to match marketers with agencies.

Canvas Poaches 3 Initiative Media Execs for Top Management Team

Canvas Worldwide, the joint venture between Horizon Media and Hyundai-backed creative agency Innocean Worldwide, is putting into place its top leadership team following the appointment of media industry veteran Paul Woolmington as CEO.

Häagen-Dazs Spoons Up a Minimalist New Look and Tagline in First Ads From JWT

Few packaged goods have as strong an association with design-driven work as Häagen-Dazs, with little narrative typically needed as the brand visually communicates its high-end positioning. In its first work from new U.S. creative partner, J. Walter Thompson, Häagen-Dazs advances that tradition and introduces a tagline playing off its name: "äah."

Are Buick and GMC’s Creative Accounts in Review?

Sources speculate that a blind RFP making the rounds is an outreach from General Motors on behalf of its Buick and GMC brands, which are currently handled by Leo Burnett and Digitas. Last year, Buick spent $227 million in measured media, according to Kantar Media, while GMC invested $269 million.

Target Consolidates Media Business at GroupM After 46-Year Relationship With Haworth

Target announced today it is consolidating its media planning and buying business at GroupM, ending the retail giant's decades-long relationship with Haworth Marketing + Media.

Goodby NY Founder Nancy Reyes Lands Top Position at TBWA\Chiat\Day

After a brief run on the client side, Nancy Reyes is back in the agency business, signing up with TBWA\Chiat\Day as managing director of its New York operations.