Nielsenwire


This is a Profile

Mobile Web Use Leaps 34%

Digital

NEW YORK Web visitors using a mobile device increased 34 percent year-over-year, to 56.9 million in July 2009 from 42.5 million in July 2008, according to Nielsen. Overall, year-over-year growth [...]

This is a Profile

Beatlemania 2 Generates Buzz

TV / Video

NEW YORK Few can question the legacy the Beatles left on the music and pop-culture world in the 20th century, but will millennial videogamers — most born long after the [...]

This is a Profile

Nascar Fans Embrace Patriotic Brand Loyalty

Brand Marketing

NEW YORK As the Big 3 American automakers attempt to change public perception and get their cars back on the right track, Nascar may be the best sponsorship vehicle. Not [...]

This is a Profile

Twitter Grows 1,444% Over Last Year

Digital

NEW YORK May 2009 data from Nielsen Online show that people continue to spend more time on social networking and blog sites than ever before. Total minutes increased 82 percent [...]

This is a Profile

E3 Fuels Buzz for Gaming Cos.

Brand Marketing

NEW YORK The three major gaming corporations went head-to-head for the attention of consumers last week by making major announcements at E3, one of the largest gaming conferences in the [...]

This is a Profile

HDTV Adoption Rises

Brand Marketing

While Americans have always enjoyed television, high definition TVs are opening a new chapter in that historic love affair. Not since color TV was introduced more than 50 years ago [...]

This is a Profile

Who Shops Where? And What Are They Buying?

Brand Marketing

American shoppers have a huge range of options when choosing where to shop, from convenience and dollar stores to traditional grocery and drug stores to warehouse clubs and supercenters.  Who [...]

This is a Profile

Cialis, Cymbalta Lead 2008’s Most Recalled Drug Ads

Brand Marketing

Eli Lilly produced three of the top four most-recalled prescription drug and vaccine ads on TV last year, according to new research released today by The Nielsen Company (the parent [...]

This is a Profile

Nielsen: ’08 Holiday Sales Rose 6%

Brand Marketing

The early predictions were gloomy: The recession gripping the U.S. would make for a dismal holiday shopping season for retailers. And while many retailers certainly felt the effects of the [...]

This is a Profile

Big Opportunities In Store for Green Products

Brand Marketing

Over the last decade, Americans’ awareness of and sensitivity to the environment has grown dramatically, and environmental concerns regularly top opinion polls as being important.  Going hand-in-hand with this awareness [...]

This is a Profile

Looking Towards 2050: Ethnic Trends in Media

Brand Marketing

Population trends have clear implications for those involved in the media and advertising industries. There are now more than 114 million U.S. TV households, with immigration continuing to play a [...]

This is a Profile

Traffic Rises at Employment Sites

Digital

With more Americans out of work, career development Web sites have seen a surge in traffic, according to new data from Nielsen Online. In January 2009, there were 49.7 million [...]

This is a Profile

Traffic Rises at Employment Sites

Digital

NEW YORK With more Americans out of work, career development Web sites have seen a surge in traffic, according to new data from Nielsen Online. In January 2009, there were [...]

This is a Profile

Nielsen Games: Wii’s a Good Fit for Women

Digital

The choice of which gaming system to buy can be difficult: Wii, Xbox 360 and PlayStation 3 all have their pros and cons. But according to recent metered usage data [...]

This is a Profile

Nielsen: Wii’s a Good Fit for Women

Brand Marketing

The choice of which gaming system to buy can be difficult: Wii, Xbox 360 and PlayStation 3 all have their pros and cons. But according to recent metered usage data [...]