Neil Scott
Brands Won’t Master Viral Video Until They Change Their Approach
In the past, celebrity endorsers ruled the marketing world. Their recognizable faces and voices, which came with huge price tags, backed every major ad campaign. But over the last few [...]
How Brands Can Decode Mobile Purchasing Habits for Better Engagement
Today more than ever before, the path to purchase tends to pass through mobile. According to Forrester, more than a third of all domestic sales this year will involve mobile [...]
This New Video Ad Format Only Plays When You’re Actually Watching It
As the Internet becomes an increasingly limitless playground, people spend more and more of their time online watching digital video.
This New Image Recognition Tool Will Change How Brands Use Social Media
Brands today have an image problem. The Web has become exponentially more visual in the past decade, yet many marketers have failed to address this shift with technology and analytics.