National Jeweler Staff
Watch Brand Omega Draws Inspiration from JFK
Brand Marketing
Swiss watch brand Omega is basing a worldwide campaign for its “Speedmaster” watches around a photograph of President John F. Kennedy, the chief in office when the nation took its [...]
Survey: Wal-Mart Gains Consumer Share in Downturn
Brand Marketing
With American consumers reluctant to pry open their wallets for retail spending, a greater percentage plan to spend more at longtime discount giant Wal-Mart than at Target, a new survey [...]