Nancy Ayala

‘Media Meshing’ Comes Easy to Hispanics

NEW YORK Roughly 80 percent of U.S. Hispanics are said to be broadband users, according to a quantitative survey by Experian Simmons Research, conducted from November to December 2006 for […]

‘Delicioso’: Heineken Premium Light Adds Hispanic Campaign

In a delicious world, perfection is in the details. As imagined by a beer connoisseur in the new Heineken Premium Light spot targeting Latinos, the imported beer is created with […]

Delta Taps RL for Hispanic Outreach

NEW YORK RL Public Relations + Marketing has been chosen to spearhead Delta Air Lines’ awareness among U.S. Hispanics of services to Latin America and the Caribbean, as well as […]

Heineken Launches Hispanic Effort

NEW YORK Heineken USA has rolled out a new Spanish-language spot for Heineken Premium Light as part of its Hispanic marketing campaign “Descubre lo delicioso” (“Discover deliciousness”).This marks the start […]

DirectTV Hispanic to Euro RSCG

NEW YORK DirecTV today said it has named Euro RSCG Latino as the lead creative and media agency for its Spanish-language programming service.The New York-based Havas shop will be responsible […]

Former Bravo CEO Joins Zyman

NEW YORK Gary Bassell, former chairman and CEO of the Bravo Group, has joined the Zyman Group, an Atlanta-based management consulting firm.He has been named managing principal for the Marketing […]

‘Hoy’ N.Y. Sale Ends Weeks of Speculation

The sale of daily Hoy in New York could not come soon enough as rumors, speculation and e-mails about massive firings swirled in Hispanic media circles since the start of […]

With Sale Of ‘Hoy’ N.Y., Tribune Redirects Efforts

Public broadcasting will target an underserved audience with the Spanish-language network V-me TV, which launches March 5.Like PBS, the network will not contain advertising. The shows will be underwritten by […]

ImpreMedia to Acquire ‘Hoy’ N.Y.

NEW YORK Ending several weeks of speculation, ImpreMedia said today it has agreed to acquire Tribune Co.’s Spanish-language New York newspaper, Hoy, and its related weekend publication Fin de Semana. […]

Speaking Same Language Bilingual Web Sites Target Young Hispanics

MYSPACE WILL REMAIN a market leader among all demographics for some time, but newly launched or revamped social networking sites for 2nd- and 3rd-generation Latinos are trying to narrow the […]