Nancy Ayala

Ad Pioneer Zubizarreta Dies at 69

NEW YORK Tere Zubizarreta, the iconoclastic founder and CEO of Zubi Advertising, died today. The Hispanic advertising pioneer lost her long battle with cancer.Zubizarreta ran one of the nation’s largest […]

Media All-Star: Ray Rodriguez

NEW YORK As he walked down the hall for his first official magazine photo shoot, the president and COO of Univision Communications stopped to admire a framed ad of a […]

MTV Tr3s Debuts Branding Push

NEW YORK MTV Tr3s’ new campaign “Ears” isn’t squeamish about the literal meaning of “use them or lose them.”Rolling out today, the spots show ears falling off musically challenged young […]

Heineken Taps MediaVest 42 Degrees for Hispanic

NEW YORK Heineken USA has selected MediaVest 42 Degrees, the multicultural division of Starcom MediaVest Group, as its Hispanic media planning and buying agency, the client confirmed today. The agency […]

Sprint Makes Latino Connection

NEW YORK Sprint Nextel is betting that Nascar’s time has come for Latinos. On Monday, the wireless provider will debut its first Spanish-language TV commercial, “Gotera” (“Water Leak”), featuring Colombia-born […]

Sports Toss More Than Soft Pitches for Latinos

NEW YORK Blue Demon Jr. threw out the first pitch between the Los Angeles Dodgers and the Arizona Diamondbacks on May 2. The crowd roared.On any given game day, nearly […]

TNS: Hispanic Ad Spend Up

NEW YORK The top 10 advertisers in Spanish-language media spent a total of $256 million in the first quarter of 2007, a 3.6 percent increase from the same time last […]

Nielsen Hires Lopez Negrete

NEW YORK The Nielsen Co. has hired Lopez Negrete to help raise awareness of the company’s measurement services and technology.The selection of the Houston-based agency arrives as Nielsen’s Local People […]

Unilever Begins Major Hispanic Initiative

NEW YORK Unilever yesterday unveiled a three-pronged Hispanic marketing program called “Vive Mejor” (“Live Better”) that includes a new bilingual custom publication, a Web site and television integrations.The consumer products […]

Home Depot Plays ‘Favorite’

NEW YORK Home Depot has launched its “My Favorite Corner” TV spot on Spanish-language networks as part of the new “True stories” campaign. The English-language version featuring the same household […]