Mike Shields

Kanoodle, Turner Sports Ink Sponsorship Deal

NEW YORK Upstart contextual search ad firm Kanoodle has inked a deal with Turner Sports Interactive to serve as the exclusive provider of sponsored ad links on the Turner-managed Nascar.com […]

Mediaedge:cia Merges Three Agencies

NEW YORK The WPP’s Mediaedge:cia division is merging three of its leading interactive and direct marketing specialist agencies to form one unit, MEC Interaction.The new unit will consist of Wunderman […]

‘Rock Star: INXS’ to Roll With MSN

NEW YORK Reality TV magnate Mark Burnett’s latest offering, Rock Star: INXS, has officially decided upon MSN as its online outpost for the series.MSN will both create content and sell […]

Online Gaming Special Report

There were not enough seats at the Metropolitan Pavilion in New York, so attendees stood in bunches to the side of the stage. The microphones weren’t working so well, the […]

ESPN.com Offers Webcast of Pay-Per-View Boxing

NEW YORK Pay-per-view is quickly evolving into pay-per-page view. ESPN.com is offering a Webcast of its April 23 pay-per-view boxing events. The Webcast will feature an identical live feed of […]

Content Providers See Phones As ‘3rd Screen’

Video content is popping up left and right on various mobile devices. Just last week, Microsoft launched MSN Videos, which in-cludes content from programmers such as MSNBC.com and Fox Sports, […]

ESPN.com, Motorola Partner for Super Bowl

NEW YORK ESPN.com is offering its base of sports fans a chance to weigh in on some non-game action, enabling mobile-phone users to vote on their favorite Super Bowl commercials […]