Mike Shields


21 Reasons the NewFronts Will Be Huge (No. 1: BuzzFeed Is In)

This spring, get ready for a cocktail party with 5 Insanely Amazing Appetizers You Can't Stop Eating and a presentation focused on 13 Mind Blowing Reasons You Should Shift Dollars From the Web to TV.

Upworthy Touts New Metric [Updated]

Upworthy, the social cause driven content upstart, says the page view is a lousy metric. It also believes that time spend doesn't cut it either when it comes to gauging success for a Web publisher.

Horizon Inks $100 Million Deal With Clear Channel

Horizon Media has just inked a $100 million upfront deal—with a radio company? Well, yes and no.

Many Brands Who Held Back Super Bowl Ads Struggle on YouTube

In recent years, the trend among Super Bowl advertisers has been to tease their spots on the Web days or even weeks before the game—even advertising their impending ads. That strategy has shocked purists, who argue that spending all that cash on a Super Bowl spot warrants protecting the art of surprise. But according to data from the analytics firm Tubular Labs, as well as a compelling new dashboard from the Web video marketing firm Touchstorm, brands that waited to unveil their Super Bowl ads may be paying a price—that is, if you believe YouTube views are a good arbiter of a successful Super Bowl spot.

Bud’s Puppies Were Truly Unstoppable Last Week

Last week, you guessed it, Super Bowl ads took slots one through 10 on the VideoWatch/VidIQ YouTube brand chart.

A Viral Animal Video About Giant Bugs and Dinosaurs

Some weeks, it is clear why certain videos pop on YouTube. And then there was last week.

Super Bowl Averages Over Half Million Streamers Per Minute

Last night's Super Bowl did surprisingly well in the ratings, considering it was a blowout from the start.  The game averaged 115.5 million viewers, according to Nielsen. And Fox says another half a million watched online.

Seinfeld ‘Reunion’ on Comedians in Cars Getting Coffee

Last week, Jerry Seinfeld stirred things up by hinting that some sort of Seinfeld reunion was in the works. But he was emphatic that the reunion: a) wasn't a Super Bowl ad and b) wasn't an episode of his Web series Comedians in Cars Getting Coffee. 

Some ‘Real Americans’ Don’t Like Coke’s Super Bowl Spot

America is a diverse place, with a wide diversity of opinions on what it means to be an American. As Coke is quickly finding out.

Keith Lorizio Out at Microsoft

Veteran sales executive Keith Lorizio is out at Microsoft. The company has not provided a reason for his ouster. But according to sources, Lorizio's departure was not voluntary, and was immediate. Lorizio has been with Microsoft since 2006. Microsoft issued the following statement: