Michael Wolff
The Name Murdoch
Performance Marketing
It is impossible for the Murdochs to be voted off the board of News Corporation at the company’s annual meeting to be held at the end of the week on [...]
The Once and Future Steve Jobs
Performance Marketing
In 1998, Jay Chiat, whose agency, Chiat/Day, helped invent the Tao of Apple, was trying to convince me of Steve Jobs’ epochal importance. Jay and Steve had become good friends [...]
The Once and Future Steve Jobs
Performance Marketing
In 1998, Jay Chiat, whose agency, Chiat/Day, helped invent the Tao of Apple, was trying to convince me of Steve Jobs’ epochal importance. Jay and Steve had become good friends [...]
The Age of Ailes
Convergent TV
It is tempting—as well as, in liberal circles, heretical—to try and separate Roger Ailes from his politics. That’s a fiery (and gassy) debate. Is the 15-year Fox News epoch more [...]
Sorrell Takes Out His Guns
Brand Marketing
Martin Sorrell, the chief executive of WPP and, arguably, the dominant voice in the advertising business, recently gave an interview in which he challenged the basic efficacy of social media [...]
Is Content the Problem or the Solution?
Performance Marketing
The ever-mounting disarray at Yahoo, along with the not-so-far-behind-it disarray at AOL, is just another part of the long-in-coming conclusion that content doesn’t work as a business online.
The Soul of a Media Company
Performance Marketing
Recent events have branded—or reverse-branded—News Corporation. Its reputation, according to the company’s just-filed annual report, could be damaged dramatically enough to impair its business.
The Murdoch Summer
Performance Marketing
"At the end of the day not much changes, unless there is a smoking gun in the U.S.," says a banker I know who deals with News Corporation, as well [...]
People Named Murdoch
Performance Marketing
The possibility that Rupert Murdoch would choose to close a 168-year-old newspaper, a profitable one at that, is nil. It’s just that the man at the top, who once called [...]
People Named Murdoch
Performance Marketing
The possibility that Rupert Murdoch would choose to close a 168-year-old newspaper, a profitable one at that, is nil. It’s just that the man at the top, who once called [...]