Michael Schrag


SURVIVAL TEST — Bell Atlantic and TCI must be as creative with advertising as they are with dealmaking, or their bold venture is doomed

Pundits swear that the proposed merger of Ray Smith’s Bell Atlantic and John Malone’s Tele-Communications Inc. is a bold, brilliant and synergistic meeting of the multimedia minds. They insist that […]

Survival test; Bell Atlantic and TCI must be as creative with advertising as they are with dealmaking, or their bold venture is doomed

Pundits swear that the proposed merger of Ray Smith’s Bell Atlantic and John Malone’s Tele-Communications Inc. is a bold, brilliant and synergistic meeting of the multimedia minds. They insist that […]

STEALING SIGNS — Heads up, baseball. Computer-generated ‘virtual’ signage is a possibility, and so is the opportunity to pick up some much-needed advertising dollars

The following memo, written by Mickey the Agent and intended exclusively for the Lords of Baseball (a.k.a. The Club Owners), was intercepted by Out There.Gee, guys, so much for media […]

Disconnected: after seeing Barry Diller’s plan for the QVC home shopping network, it’s hard to believe this is the same man who created the Fox Network

After re-reading Ken Auletta’s relentlessly….Now Diller may indeed have found a brilliant future investing in the interactive guts of the QVC home shopping network, but you would never know that […]