Melissa Rudy

Gannett Ramps Up Its Viewability Data as New ‘Gravity’ Ad Units Soar

Gannett, publisher of USA Today and roughly 120 other news outlets, is getting new metrics for video that should help it prove to advertisers that consumers are actually seeing ads on its sites.

Braintree, eBay’s Payment Processing Company, Plans to Accept Bitcoin

Braintree will start accepting Bitcoin as a valid currency soon, The New York

Which Three Department Stores Are Nailing Digital?

In the battle for digital relevance, three brick-and-mortar department stores are leading the way, according to a new report from L2. 

North American Ad Spending Could Top Pre-Recession Levels This Year

Advertising spending in the U.S. could exceed pre-recession peak levels for the first time by the end of the year, according to new projections from Carat. The media planning firm estimated global spending will grow 5 percent in 2014 and an additional 5 percent in 2015. 

Wired Names Kelleher as New Publisher

As reported by The New York Post, Wired magazine is expected to offer its publisher job to former Say Media president Kim Kelleher. Condé Nast, owner of Wired, has not confirmed the offer, but sources say it’s forthcoming.

Marketers Hope to Score Big With NFL Spots

Are you ready for some football ads?

Nasty Gal Lays Off Up to 10% of Staff

Nasty Gal, an online retailer for young women, reportedly slashed up to 10 percent of its workforce in recent weeks.

Catalina Buys Digital Coupon Company

Catalina has acquired digital coupon company Cellfire to expand its brand offerings and build mobile loyalty programs.

Papa John’s Goes Social for NFL Kickoff

In its biggest social media campaign to date, Papa John’s is teaming up with Denver Broncos quarterback Peyton Manning to kick off the 2014 NFL season this week.

Hershey’s New Logo Is a Buzzkill Online

The Internet has been buzzing about Hershey’s new logo, and not necessarily in a good way. The redesign is a key part of the 120-year-old company’s wider rebranding efforts.