Mehgan Belanger

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7-Eleven Brands Go Global

Brand Marketing

Developing a private label wine brand to be sold worldwide in just six months seems nearly impossible, but that was exactly the case when convenience retailers 7-Eleven Inc. and Seven [...]

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Hispanic Consumers: A Cure for Recession Blues?

Brand Marketing

More than 350 attendees to the Hispanic Retail 360 Summit gathered for the second day in Las Vegas to examine what effects the recession has on Hispanic consumers and their [...]