Matt Ellis Uber Partners With Casper for Mattress Delivery on Labor Day Weekend A new partnership between Uber and mattress company Casper this weekend highlights how the app is increasingly becoming a advertising platform for brands. Estée Lauder’s New Weapons for Fighting Breast Cancer Estée Lauder is boosting their annual Breast Cancer Awareness campaign to new territory for 2014, according to The New York Times. The NFL Wants a Piece of the $11 Billion Fantasy Football Market The NFL released its new NFL Now app on Wednesday to establish a presence in the digital market and tap into the fantasy league profits. Time Inc., Now on Its Own, Has Loss in Q2 In the wake of its June 6 separation from Time Warner, Time Inc. Victoria’s Secret Loses U.K. Trademark Infringement Battle Victoria's Secret can no longer promote its Pink line in Europe after a United Kingdom court ruled the brand infringes on trademarks owned by the London-based clothier Thomas Pink.