Martin Bihl
Learning From Android
Brand Marketing
I was listening to Kai Ryssdal, host of American Public Media’s Marketplace, talk about an interesting problem Google was having. Google, of course, recently launched its new phone, Nexus One, [...]
Failure to Communicate
Brand Marketing
Ladies and gentlemen, what we have here is a failure to communicate. Traditionally, brands have spoken in a “monologue” form to consumers. Print ads. TV commercials. Billboards. They talk at, [...]
Out of Tune
Brand Marketing
William Burroughs once wrote that 90 percent of everything is crap. Ninety percent of the shoes we buy, the cars we drive, the books we read, the people we meet. [...]
Who’s the Boss?
Brand Marketing
The arguments between advertising agencies and clients are legendary, but they beg the question: Who’s really in charge here? I’ve worked at agencies where the clients were in charge because [...]
Rule of the Game
Brand Marketing
Brands are born free, and everywhere they are in chains. Or said another way, why can’t a simple creative guy like me get a decent brand essence to work from? [...]
The Moriarty Complex
Brand Marketing
I was sitting in another brainstorming meeting, trying to figure out a new way to invigorate sales when the brand manager began discussing his main competition. For someone who was [...]