Marla Kaplowitz
Marla Kaplowitz is the CEO of the 4As. Bringing 30 years of industry experience in marketing and communications, Marla joined the 4A’s in May 2017 to help define and shape the future focus for the association.
Clients Behaving Badly: It’s Time for a Code of Conduct
A call-to-action for advertisers to start treating agency partners with respect.
Resiliency Is the Best Currency for Agencies During a Recession
Now is not the time to stop investing in talent and pushing out big ideas to clients.
How to Win the Challenge of the ‘Great Reassessment’
Agencies must boost employee morale to keep the talent they have.
Clients Need Grounding Agency Creativity Now More Than Ever
This pandemic has reinforced that words only move so much; actions go the distance.
How to Rebuild Trust in the Agency-Marketer Relationship
Agencies
Marla Kaplowitz, president and CEO of the 4A’s, lays out a plan to help move past often tense and counterproductive partnerships.
To Make Your Clients Happy, Cultivate Happy Employees
Brand Marketing
I’ve always believed that happy people have the ability to achieve extraordinary things.