Marketing Magazine Asia
Few Asian Firms Dabble in Social Media
Brand Marketing
Less than half of the top 200 Asian companies have a corporate social media presence, and many of those who do have inactive profiles, new research from Burson-Marsteller revealed. Around [...]
Discovery Networks Launches TLC in Asia
Convergent TV
Discovery Networks Asia-Pacific is set to launch its lifestyle channel TLC in the region beginning in September, replacing Discovery Travel & Living. Targeting affluent adults aged 18-45, with a slight [...]
KFC Copy Coupon Caper Creates Chaos in China
Brand Marketing
Chinese consumers launched a sustained off- and online attack on U.S. chain KFC over a coupon promotion it ran last week but quickly canceled after coupons from unofficial Web sites [...]