Digital Overload: Taking Connection Too Far?
I always believed that a brand needed a certain single-mindedness, a certain essence or DNA. But single-mindedness almost seems like a dirty word nowadays. To quote Bill Bernbach, “If you […]
Blame it on the recession if you like, but the honeymoon for account planning is well and truly over. Planners are feeling the brunt of the current agency downsizing more […]