Mark Thompson
Digital Overload: Taking Connection Too Far?
Brand Marketing
I always believed that a brand needed a certain single-mindedness, a certain essence or DNA. But single-mindedness almost seems like a dirty word nowadays. To quote Bill Bernbach, “If you [...]
Disappearing Act
Brand Marketing
Blame it on the recession if you like, but the honeymoon for account planning is well and truly over. Planners are feeling the brunt of the current agency downsizing more [...]