Mark Lang


Survey Says

There’s good news and bad news about sex and electronic devices, according to a recent Playboy study.The good news: If stranded on a desert island (with electricity, one assumes), three […]

WHAT’S THE

Finding the right ad representative can be a mission from hell. Sometimes, however, the match is made in heaven. The planets and stars aligned for Netword, a Gaithersburg, Md., company […]

IT PAYS TO ADVERTISE

In an ad seen on ESPN last week in Colorado, two prostitutes hit on a couple of guys in a car. “Oh, sure,” says the voiceover, “this transaction looks innocent […]

Suits: ACCOUNT TREE – A capsule history of a long-standing agency-client relationship. Reported by Mark Lang

IKEA, Stockholm, Sweden 1943 IKEA is entered into the Swedish Trade Register as a commercial enterprise. The name IKEA consists of the initials of the founder, Ingvar Kamprad, along with […]