Mark Hudi

Alt Image Text

As Arbitron Falls, Anger Rises: Many Shudder at Thought of New, Non-Competitive Ratings Era

Brand Marketing

NEW YORK – It was, effectively, a 40-year horse race with just two horses running. Nielsen Media Research and Arbitron Co. ran neck and neck for the duration, alternately relinquishing [...]

Alt Image Text

Florida Panthers: CHECK MATE

Brand Marketing

Like most Floridians, creatives at Crispin and Porter/Miami don’t expect the expansion Florida Panthers to walk away with the Stanley Cup next season. So rather than hype the team’s prospects [...]