Mark Dolliver


Ignoring Internet Banner Ads

It wasn’t a banner day for Internet banner ads when an AdweekMedia/Harris Poll asked consumers to cite the kind of advertising they’re most likely to ignore (see the chart). Search-engine […]

Will Pat-Downs Cut Into Airline Travel?

As if airlines needed more problems as they struggle back toward profitability, the current furor over pat-downs and full-body scans at the airport is threatening to weaken their business. In […]

Poll: 11% Victimized by Cybercrime

While crime on the streets may be down, a Gallup poll finds increasing numbers of Americans saying they’ve been victims of crime in cyberspace. In a report released last week, […]

What Makes Millennials Happy?

As if life weren’t complicated enough in an era of technological and economic flux, today’s 18-25-year-olds must also cope with unpredictable shifts in gender roles. It’s one aspect of the […]

4 in 10 Seek American-Made Cars First

Here’s a bit of good news for those venturesome souls who are buying up stock in the back-from-the-dead General Motors: A Rasmussen Reports poll fielded this month finds 41 percent […]

4 in 10 Seek American-Made Cars First

Here’s a bit of good news for those venturesome souls who are buying up stock in the back-from-the-dead General Motors: A Rasmussen Reports poll fielded this month finds 41 percent […]

Consumers Bad-mouth Financial Services

The financial-services sector now evokes the sort of public distaste once reserved for the likes of Big Oil and Big Pharma, to judge from the sourpuss results of a survey […]

Consumers Still Cutting Small Expenditures

Not content with deferring big-ticket purchases, consumers are still scrimping on small expenditures as well, according to a new Harris Poll. If the people around you seem less coiffed, pressed, […]

Consumers Expect Better From Marketers

It wasn’t long ago that “cause-related marketing” was a novelty. Then it turned into a necessity — something companies had to do if they wished to be welcome in polite […]

Teen Girls as Avid Shoppers

Don’t blame teenage girls for the sluggishness of consumer spending. In a survey just released by Varsity Brands (which sells cheerleading apparel) and Ketchum Global Research Network, girls age 13-18 […]