Marita Scarfi

Breaking Down Taboos

Marketers used to tiptoe around taboo or sensitive topics like menstruation, irregularity, impotence and menopause, just to name a few. Advertising addressing these issues often used flowery euphemisms so vague […]

Their So-Called Life

When it comes to reaching teen girls online, traditional marketing efforts are as relevant as MySpace. They’re not only a bundle of contradictions, they’re still building their identities and moving […]