Mariana Lemann
Grupo Gallegos
Brand Marketing
When Energizer Holdings Inc. put its Hispanic advertising account in review in 2002, two established shops made it to the final round: Zubi Advertising and Casanova Pendrill. A small, brand-new [...]
Domino’s Hispanic Account in Play
Brand Marketing
NEW YORK Domino’s Pizza has placed its $15 million national Hispanic advertising account in review, the company confirmed. Requests for proposals were sent to 13 agencies in late July, according [...]
Verizon Wireless Taps Latinvox
Brand Marketing
NEW YORK Following a three-month review, Verizon Wireless said it has appointed Latinvox here as its Hispanic agency for the Northeast region, which includes 12 states from Maine to Virginia. [...]
Hanes Campaign Stars Mexican Celebs
Brand Marketing
NEW YORK Two new TV spots for apparel brand Hanes today are hitting the airwaves on Spanish-language television. The campaign, developed by Chicago-based ad agency Lapiz, stars Mexican singer and [...]
Accentmarketing Praises Hispanic Heroes
Brand Marketing
NEW YORK General Motors’ GMC division today introduces a major Spanish-language advertising campaign targeting Hispanics in the U.S.The “Real everyday pros” campaign was developed by Coral Gables, Fla.-based Accentmarketing. It [...]
GMC Breaks Spanish-Language Ads
Brand Marketing
NEW YORK General Motors’ GMC division today introduces a major Spanish-language advertising campaign targeting Hispanics in the U.S.The “Real everyday pros” campaign was developed by Coral Gables, Fla.-based Accentmarketing. It [...]
Macy’s Names Latinvox Hispanic Agency
Brand Marketing
NEW YORK Independent agency Latinvox has won the Hispanic portion of Macy’s national advertising account following a three-month review, the retailer confirmed.The agency primarily will focus on creating broadcast media [...]
California Milk Processors Pick Grupo Gallegos
Brand Marketing
NEW YORK Grupo Gallegos has been awarded the Hispanic advertising account of the California Milk Processors Board following a review, sources said.The business had been handled by Santa Monica, Calif.-based [...]
Unilever Foods Consolidates at Mosaica
Brand Marketing
NEW YORK Young & Rubicam’s Mosaica here has been awarded the business of Unilever Foods North America following a Hispanic agency review that began last October. Mosaica, which has been [...]
Mitsubishi Hispanic Goes to Grupo Gallegos
Brand Marketing
NEW YORK Mitsubishi Motors North America has appointed Grupo Gallegos to handle the Hispanic portion of its advertising account with a three-month pilot project.The first assignment, which will break in [...]