Mariana Lemann

Vidal Wins $20-30 Mil. Sprint Hispanic Account

NEW YORK The Vidal Partnership has been awarded Sprint’s Hispanic ad account, worth $20-30 million, sources said.Those chores for the telecommunica-tions company had been handled by Miami-based BVK/Meka for the […]

Vidal Partnership Wins $50 Mil. Nissan Hispanic Business

NEW YORK The Vidal Partnership has won Nissan’s Hispanic advertising account following a review, the client has confirmed. Estimated billings are $50 million.The finalists were incumbent Ornelas & Associates in […]

Challenges Lie Ahead in Hispanic Marketplace

NEW YORK Marketers targeting Latinos voiced concern in a Tuesday Advertising Week session that data surrounding this segment does not accurately represent the Hispanic market, particularly in terms of demographics […]