Lorraine Rojek

  • This is a Profile

    Solutions to IP Pitfalls

    Brand Marketing

    Wide agreement exists about the risks for agencies in revealing their ideas, proprietary processes and work product during the agency review process. Risk exists for clients as well as they […]

    This is a Profile

    The Importance of Agency Culture

    Brand Marketing

    In stressed economic times, an agency might think an assessment of its organizational culture is inconsequential. It is, after all, a bit of a soft topic. Yet there are four […]