Lisa Utzschneider
Why Esports May Be the Next Great Frontier for Marketers
Brand Marketing
In just a few short years, esports has grown from a niche opportunity to a global phenomenon. Think professional gaming attracts a smaller audience than your favorite football rivalry? Think again.
Why Live Video Is Now a Must-Buy for Marketers and Brands
Performance Marketing
From sports to breaking news to the biggest music festivals in the world, live video gives consumers the experience of being in two places at once. Forget elbowing for space in [...]
Why You Should Be Ready to Talk About Data This Year at Cannes
Brand Marketing
Data is arguably the most disruptive force in digital advertising today.
In a World of Long-Form Video, Make Your Ads Count
Brand Marketing
Video is the most powerful medium of digital media today. Bold statement, right? Sure, we all appreciate weirdly (maybe uncomfortably) funny cat videos, inspiring news segments about hometown heroes, and [...]