Lisa Marie Peterse

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    Toyota plans road trip with Seinfeld

    Brand Marketing

    -Toyota is hoping its second national sponsorship of Jerry Seinfeld Live, a six-week comedy tour kicking off in May, will help sell its Corolla and Celica models to young, mostly […]

    This is a Profile

    New Line to Reprise The Mutant Turtles — Aberrant Reptiles, Backed by Huge Marketing Push, To Visit Feudal Japan

    Brand Marketing

    LOS ANGELES – New Line Cinema launches the third Teenage Mutant Ninja Turtles’ movie March 19 on 2,000 screens. It will be backed by more than $50 million in advertising, […]