Leslie Winthrop


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    A Perfect Storm Warrants a Perfect Plan

    Brand Marketing

    In May 2005, analysts warned that oil could “super-spike” to $105 a barrel and economists were prophesying that the American economy as a whole might be sailing into choppy waters. […]

    This is a Profile

    ‘First, Do No Harm’

    Brand Marketing

    There isn’t an agency meeting that doesn’t end with the question, “Who’s hot?” It’s an interesting question because the answer is contingent upon the “agency of the moment” and its […]