Leo Cendrowicz
Report: EU Primed for Digital Growth
Performance Marketing
BRUSSELS, BELGIUM Europe’s digital economy will grow by up to 18 percent a year and could be worth $640 billion by 2012, according to a study published Wednesday. However, the [...]
Report: EU Primed for Digital Growth
Performance Marketing
Europe’s digital economy will grow by up to 18 percent a year and could be worth $640 billion by 2012, according to a study published Wednesday. However, the sharp growth [...]
EC Takes Measure of Proposed WPP-TNS Deal
Brand Marketing
BRUSSELS, BELGIUM WPP Group must sell its Television Audience Measurement services unit if it wants to go through with a planned $2.2 billion takeover of market research company Taylor Nelson [...]
Euro Broadcasters Face Challenge
Convergent TV
BRUSSELS, BELGIUM For European broadcasters already struggling in a challenging advertising market, the worst is yet to come. A report released Thursday by media analyst Screen Digest shows a TV [...]
Euro Parliament Targets ‘Stereotyping’
Convergent TV
BRUSSELS, BELGIUM National media-monitoring bodies should be set up to deal with stereotypes in advertising and media, particularly degrading depictions of women, the European Parliament said Wednesday. The Parliament, meeting [...]
Web Video to Reach 1 Bil. Viewers by 2013
Performance Marketing
Viewers accessing video on the Internet will nearly quadruple in the next five years, reaching at least 1 billion in 2013, according to a new study. The rapid expansion of [...]
Survey: Mobile Search Ads to Soar
Performance Marketing
BRUSSELS The mobile search advertising market will surge from $815 million in 2008 to $5 billion by 2013, according to new research published Wednesday. Search will become as important in [...]
Olympics to Lead Global TV Ad Surge, Report Says
Convergent TV
BRUSSELS Worldwide net advertising revenue for television will swell 5.8 percent this year to $123 billion, defying widespread fears of an overall economic downturn, according to a report by industry [...]
Piracy Derailed Biz Growth, Report Says
Brand Marketing
BRUSSELS The ready availability of pirated material is largely to blame for a slowdown in the film, television and music industries after years of uninterrupted growth, according to the Organization [...]
Google Vies for DoubleClick OK
Brand Marketing
BRUSSELS Google has offered key concessions to the European Commission in a bid to ensure that its $3.1 billion plan to buy online advertising giant DoubleClick is cleared. The commission, [...]