Leila Cobo, Billboard

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J.Lo, Marc Anthony Launching Brands at Kohl’s

Brand Marketing

Since their much-publicized 2004 wedding, Jennifer Lopez and Marc Anthony have been one of popular music’s most prominent power couples, often working together in myriad projects. Now, the two artists [...]

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Paulina Rubio Gets Milk

Brand Marketing

Pop diva Paulina Rubio and her mother, actress Susana Dosamantes, will be the faces of the newest “Got Milk” campaign for Latin audiences. The official campaign will be unveiled during [...]

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Subway Gets ‘Fresh’ With Univision Radio

Brand Marketing

Subway Restaurants has partnered with Univision Radio to sponsor the radio network’s 2010 concert series, with a twist. Subway will sponsor an opening act performance at each of Univision’s three [...]

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Jack Daniel’s Seeks New Latin Talent

Brand Marketing

Jack Daniel’s Studio No. 7 Latin Music Series has launched a “Battle of the Bands” competition where the winner gets to open a Los Angeles concert by Mexican artist Julieta [...]