Lauren Wiley

Showing the Other YMCA of R.I.

RDW TV Promotes Little-Known Programs BOSTON–A new television effort for the YMCA of Greater Providence posed an unusual problem for RDW Group. “We had many days trying to figure out […]

Mullen, Monster Take the Road Less Traveled

To follow up last year’s highly regarded Super Bowl spot for, a creative team at Mullen chose to work from a different playbook. CEO Jeff Taylor said his […]

It’s a Situation

Partners & Simons Readies Launch Ads for Web Marketing Site BOSTON–Partners & Simons will create consumer and trade ads to launch, which aims to make Internet banner advertising more […]

Epsilon Cuts Staff, Will Rebuild for Internet

At least 60 staffers have been let go in an effort to reposition Epsilon, the database marketing firm partially owned by American Express, as a Net-based marketer. Brought in to […]

E-Scorekeeper Rates 3 Shops

Modernista!, Deutsch and Heater Compete for Research Source BOSTON–Heater Advertising is in a face-off with two upstart agencies for Gomez Advisors’ $8 million ad account. Gomez operates a Web site […]

Epsilon Lays Off 60; Regroups With Web Focus

At least 60 staffers have been let go in an effort to reposition Epsilon, the database-marketing firm partially owned by American Express, as an Internet-based marketer. Brought in to oversee […]

Mason Kicks Off Spot

Baldwin & Stone Work Again on Super Bowl BOSTON–Baldwin & Stone will be on Super Bowl XXXVI. The Cambridge, Mass., agency will launch a new TV ad to promote W.B. […]

AnyDay Arrives for Bob Pagano

Former Agency Executive Bolts Mullen for Dot.Com, Seeks Shop BOSTON–Bob Pagano has joined as the 2-year-old Internet company’s first chief marketing officer. He had been a senior vice president […]

Home Price Site Contacts Shops

Looking for a strategic partner to build its business through branding, has launched a review it expects to complete in three weeks. “I want a partner that understands what […]

Simons Woos Women’s Network

Shop to Break First Ads for CBS-Backed Consumer Organization BOSTON–Partners & Simons has been named the first advertising agency for the Women’s Consumer Network. WCN is a for-profit, national membership […]