Lauren Wiley


Loan Site Ads Bloom

Mullen’s first ads for LendingTree.com focus on consumers’ desire to turn the tables on bank executives. Ads depict loan officers pleading for consumers’ business and carry the tagline, “When banks […]

Keds Makes Fashion Statement

Toth’s Spring Campaign Takes Brand Beyond White Sneakers BOSTON–Toth Brand Imaging’s first campaign for Keds aims to break the brand out of the white sneaker box. Print ads making their […]

Patients Star in Hospital Spot

Cronin Effort Takes Up-Close Look at Children’s Medical Center BOSTON–The newest TV effort for the Connecticut Children’s Medical Center stars actual patients and doctors. The commercial, created by Cronin & […]

Grouse Tour Leads Carr’s Crackers to Decker

Connecticut ‘Micro-Agency’ is Biscuit Maker’s First U.S. Shop BOSTON–Decker has added another European import to its client roster. In addition to touting Scotland’s Famous Grouse Scotch Whiskey, the Glastonbury, Conn., […]

Cambridge Shop Recasts BTU

Baldwin & Stone is helping BTU retool for the Web. The Cambridge, Mass., shop won the account after a review that included Portsmouth, N.H.-based Casey & Co. and Red Brick […]

Mullen Gives Voice to Women’s Cable Network

While Oxygen Fights for Channels on the Dial, Its Ads Take Off BOSTON–Mullen is trumpeting the premiere of the Oxygen women’s network with TV and print ads featuring baby power. […]

OrderTrust Puts Faith in CGN

CGN Marketing & Creative Services prevailed in a review for OrderTrust. The Boston shop was selected following a search that came down to Donovan Group, Northborough, Mass.; and Tom Davis […]

Donovan Group Picks Up SupplierMarket.com

Donovan Group will break the first branding campaign for SupplierMarket.com within a few months. The Burlington, Mass.-based client launched its Web site in October. The venue enables manufacturers to buy […]

Konica Exits Mason, Moves B-to-B Ads to O’Neal

O’Neal & Prelle has been chosen to launch a three-year, seven-figure marketing campaign for Konica Business Technologies. Mason & Madison of New Haven, Conn., had the account for three years. […]

Mullen, Monster Take the Road Less Traveled

To follow up last year’s highly regarded Super Bowl spot for Monster.com, a creative team at Mullen chose to work from a different playbook. Monster.com CEO Jeff Taylor said his […]