Lauren Wiley


In on the Ground Floor of Up-and-Down Medium

Captivate Installs Ad-Supported TV Screens in High-Rise Elevators BOSTON–If Michael DiFranza and Todd Newville achieve their goal, passengers on high-rise elevators will never have to stare uncomfortably at their shoes […]

Mullen’s GM Site Stalls in Texas

State Officials Halt Plan to Sell Cars Directly Over the Internet BOSTON–A Texas state agency has put up roadblocks against General Motors’ plan to sell cars through a new Web […]

Keiler Bows Print Ads for Stanley

Trade Work Breaks as Client Looks to Grey for European Chores BOSTON–Innovative tools are the stars of Keiler & Co.’s new trade ads for The Stanley Works. The print campaign, […]

Cronin Tells Story of ‘Renewal’

Hospital Ads Turn on Adman’s Recovery BOSTON–The tables will be turned later this summer when John Riccio steps out of his role as vice chairman of Cronin & Co. to […]

Pair Launches Medium for High-Rise Commuters

Captivate Seeks to Place Ad-Supported Video Monitors in Elevators BOSTON–If Michael DiFranza and Todd Newville achieve their goal, passengers on high-rise elevators will never have to stare uncomfortably at their […]

A Quick Bounce for Keiler & Co.

Spalding Taps Conn. Shop for Ball Reissue BOSTON–Keiler & Co. will reintroduce the “Spaldeen,” the high-bounce pink ball popular with New York City kids two decades ago. The interactive unit […]

Shaw’s, Star Stand Pat, For Now

Greenberg, Heater Move Forward as Key Client Executive Leaves BOSTON–Despite the recent acquisition of Shaw’s Supermarkets by Star Markets and the departure of a key client executive, the companies’ two […]

Mullen Bows Interim Work For MSNBC

In its first campaign for MSNBC, Mullen captures the attention of prime-time viewers with stark images of the war in Kosovo and the shootings at Columbine High School. The goal […]