Kimberlee Morrison

Which Real-World Issues Are Twitter Users Discussing? (Study)

Social media has become a destination for reading and aggregating news and spirited discussion for many internet users. While fake news has infected the environment, plenty of users are still able to have genuine conversations. A study from SOAS University of London explores the most popular topics on Twitter, as defined by an official United Nations list of real-world issues.

Social Commerce Is Primed to Go Mainstream (Survey)

The groundwork has been laid: Now marketers and online retailers need to provide education to help build trust and work to remove technological barriers to purchase.

How Instagram Is Growing Its Social Shopping Efforts

Some of the major hurdles to social shopping include a lack of trust in the purchase systems and a general lack of familiarity with social shopping. Instagram’s new shopping options are an expansion of a pilot program launched last year that enables users to tap the logo to access details on products in photos and go directly to purchase pages.

Don’t Expect a Pinterest IPO Anytime Soon

Pinterest is a home for visual content, which makes it a natural platform for advertising.

Protecting Ad Revenue Motivates Social Networks to Ban Trolls, Terrorists

Extreme content has always existed on social media. But in more recent years, it seems to have reached disruptive levels.

5 Ways to Turn Social Users Into Social Shoppers

Social commerce still isn't mature, and users don't see it as a place for shopping.

Marketers Face Hurdles in Data-Driven Marketing Strategies (Report)

Marketers blame inadequate tools, inadequate funds and resistance to data-driven solutions for their failure to implement effective omnichannel solutions for customers.

Influencer Marketing Is Becoming an Essential Business Strategy (Survey)

Influencers help raise brand awareness, enable marketers to reach new audiences and bolster brand loyalty, according to a new survey from Bloglovin.

Older Users Are Most Influenced by Ads on Instagram (Report)

While the under-30 demographic makes up the largest base of Instagram users, those 65 through 74 are 70 percent more influenced by promoted posts.

No Surprise: Facebook Is Dominating Social Video (Report)

Facebook has nearly eliminated the need for external video sources from its network, and it is becoming a disruptive force in social video.