Kenneth Hein

Pepsi Brands Sing Ethnic Tune

Mountain Dew says popular rapper Busta Rhymes will appear in its newest ads.Starring in an execution reminiscent of the desert setting in the movie Mad Max, he comes to the […]

HealthExtra Uses Reeve Again

Christopher Reeve will appear in a second round of sobering television commercials for disability insurance provider HealthExtras. The spots will begin running on April 16 and continue for thirteen weeks. […]

Snapple Reboots for Summer

Regaining its footing after a transitional year, Snapple will put ad support behind a rejiggered Elements line and will roll out a continuation of last year’s “Bad Fruit” TV campaign. […]

Smack Your Boss Up

Crunch Fitness launched the first of five commercials, via DiMassimo Brand Advertising, New York, for its new “Smack-Your-Boss-Up” contest. Five entrants will win a free year-long membership, three weeks of […]

Sauza Tequila Makes Changes

Allied Domecq Spirits’ popular Sauza Tequila made two changes to its ultra-premium Tres Generaciones product line. First it added its “Plata” blue agave, silver tequila. Second, it abandoned the black […]

Fodor’s Targets Family Road Trips

Targeting consumers who are tightening their belts during the economic slowdown, Fodor’s series of travel guides is unveiling its “Road Guide USA” books, which gives families information for planning cheap […]

Diet Coke Guided by Celeb Voices

Diet Coke has tapped some A-list Hollywood stars in voiceovers for its new “That certain something” ad campaign. The five “slice of life” commercials, breaking during the Barbara Walters pre-Oscar […]

Stahl Quits Coke

Jack Stahl has resigned as president and chief operating officer of the Coca-Cola Co. The decision was due in large part to restructuring plans that didn’t include Stahl.As part of […]

A Richer Cuppa Joe

Aiming to attract the youthful crowd that tilts toward Starbucks as its coffee of choice,7-Eleven this week will launch a radio effort for its new Dark Mountain Roast premium blend.The […]