Karen Schwartz
Brand Bonus: Ford Gets Good Reviews from Consumers
Performance Marketing
Ford is finding favor with consumers. BNET writes about the company’s ranking as “most improved” automaker in Consumer Reports’ annual auto survey, and how it is “getting the benefit of [...]
Top Three Takeaways from Brandhackers Social Commerce Panel
Performance Marketing
Monday night’s Brandhackers happy hour meetup brought together an audience of entrepreneurs and business owners for a talk on using ‘deal-of-the-day’ social technologies to build and retain a strong, targeted [...]
Watch Promo on Facebook, Win Chipotle Burrito
Performance Marketing
There’s no such thing as a free lunch, but watch a video promoting NBC’s new America’s Next Great Restaurant on its Facebook page and you can at least get a [...]
Revolving Door: 2.24
Performance Marketing
Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter: Ann Powers has been named pop music critic at NPR Music. She had been pop music critic at Los [...]
Super Soda: Coca-Cola’s Competitive Corporate Image
Performance Marketing
Coca-Cola India will make a communications push this summer, complete with “new brand ambassador” cricket star Sachin Tendulkar, reports the Financial Express. Meanwhile, PepsiCo India has four TV commercials and [...]
Unions Could Benefit from Awareness Push
Performance Marketing
While state and local employee unions have made tough choices in response to “economic realities of their state,” they need to communicate their activities more clearly with the public, a [...]
Revolving Door: 2.17
Performance Marketing
Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter: Jennifer Marquez has been named health editor at Parade. She had been senior editor, health at O: The Oprah [...]
JPMorgan Chase’s Fund for the Next Big Thing
Performance Marketing
JPMorgan Chase is placing its bets on social media. The firm is getting ready to put a new social media investment fund in place targeting Internet and new media ventures, [...]
Airlines Using Social Media to Build Loyalty for Loyalty Programs
Performance Marketing
American Airlines’ frequent flyer program participants may find themselves with a new Facebook friend — their airline. AOL Travel News reports that the airline is the “first airline company in [...]
Chrysler Keeps Detroit Tagline Rolling
Performance Marketing
First it was a commercial. Now, Chrysler’s “Imported From Detroit” campaign, which aired during the Super Bowl, is moving into merchandise. Advertising Age writes about the company’s plan to launch [...]