Karen Schwartz


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Brand Bonus: Ford Gets Good Reviews from Consumers

Digital

Ford is finding favor with consumers. BNET writes about the company’s ranking as “most improved” automaker in Consumer Reports’ annual auto survey, and how it is “getting the benefit of [...]

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Top Three Takeaways from Brandhackers Social Commerce Panel

Digital

Monday night’s Brandhackers happy hour meetup brought together an audience of entrepreneurs and business owners for a talk on using ‘deal-of-the-day’ social technologies to build and retain a strong, targeted [...]

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Watch Promo on Facebook, Win Chipotle Burrito

Digital

There’s no such thing as a free lunch, but watch a video promoting NBC’s new America’s Next Great Restaurant on its Facebook page and you can at least get a [...]

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Revolving Door: 2.24

Digital

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter: Ann Powers has been named pop music critic at NPR Music. She had been pop music critic at Los [...]

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Super Soda: Coca-Cola’s Competitive Corporate Image

Digital

Coca-Cola India will make a communications push this summer, complete with “new brand ambassador” cricket star Sachin Tendulkar, reports the Financial Express. Meanwhile, PepsiCo India has four TV commercials and [...]

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Unions Could Benefit from Awareness Push

Digital

While state and local employee unions have made tough choices in response to “economic realities of their state,” they need to communicate their activities more clearly with the public, a [...]

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Revolving Door: 2.17

Digital

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter: Jennifer Marquez has been named health editor at Parade. She had been senior editor, health at O: The Oprah [...]

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JPMorgan Chase’s Fund for the Next Big Thing

Digital

JPMorgan Chase is placing its bets on social media. The firm is getting ready to put a new social media investment fund in place targeting Internet and new media ventures, [...]

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Airlines Using Social Media to Build Loyalty for Loyalty Programs

Digital

American Airlines’ frequent flyer program participants may find themselves with a new Facebook friend — their airline. AOL Travel News reports that the airline is the “first airline company in [...]

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Chrysler Keeps Detroit Tagline Rolling

Digital

First it was a commercial. Now, Chrysler’s “Imported From Detroit” campaign, which aired during the Super Bowl, is moving into merchandise. Advertising Age writes about the company’s plan to launch [...]

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Google Tops UK Most Reputable Company List

Digital

Everyone knows Google’s got quite the reputation, but an index released this week names it the most reputable company in the UK. Computing News highlights the 2010 TNS Corporate Reputation [...]

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Revolving Door: 2.10

Digital

Here are this week’s media highlights from Mediabistro’s Revolving Door Newsletter: Susanna Schrobsdorff has been named assistant managing editor at TIME.com. She had been editorial director, Newsweek Digital at Newsweek. [...]

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FYI: You Don’t Know Everything

Digital

Ask Anna O’Brien, former VP of social media for Citibank North America for some social media tips and she’ll tell you to keep this in mind: 1. Staying Power: Remember [...]

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Detroit Gets a Boost from Eminem, Chrysler Ad

Digital

The “Imported from Detroit” ad was “the big story of the night,” says NPR. The third-quarter Chrysler ad featuring Eminemmade the rounds “over and over in online buzz,” with consumers, [...]

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Problematic PR for Harmful Drinking Water

Digital

A booklet on past water contamination is at the center of a controversy at Marines Base Camp Lejeune in North Carolina. And, as the Miami Herald reports, “the dispute over [...]