Karen J. Bannan
Pepsi Throwback Relaunch Gets Thumbs Up
Brand Marketing
Here today, gone tomorrow… maybe. That’s the marketing message PepsiCo is sending with its latest push for Pepsi Throwback, which, unlike the original version of Pepsi, is made with real [...]
Steel Supports Dickies In-Store Push
Brand Marketing
When Dickies released its “874 Versus” campaign this summer, the apparel maker gave a lot of thought to what it calls the “last three feet” of the customer experience. Working [...]
Tony Hsieh, Zappos
Brand Marketing
Photograph by Jeff Green On June 7, a new book by Tony Hsieh titled Delivering Happiness: A Path to Profits, Passion, and Purpose hit the stores with a retail price [...]
CMOs Explore Digital Domain
Brand Marketing
Brand stewards are quick these days to praise the impact digital marketing efforts have had on their products. Jim Berra, for instance, svp and CMO at Carnival Cruise Lines, says [...]
CMOs Explore Digital Domain
Brand Marketing
Brand stewards are quick these days to praise the impact digital marketing efforts have had on their products. Jim Berra, for instance, svp and CMO at Carnival Cruise Lines, says [...]
Fancy Footwork
Brand Marketing
On June 7, a new book by Tony Hsieh titled Delivering Happiness: A Path to Profits, Passion, and Purpose hit the stores with a retail price of $24. There’s no [...]
Tony Hsieh, Zappos
Brand Marketing
Here today, gone tomorrow… maybe. That’s the marketing message PepsiCo is sending with its latest push for Pepsi Throwback, which, unlike the original version of Pepsi, is made with real [...]
IQ News: Q&A – From Apple to Applets
Brand Marketing
John Sculley and Eyal Gever hope that advertisers and consumers take a shine to their Gizmoz. It’s become a cliche to cite declining clickthrough rates as the primary impetus for [...]
IQ Interactive Special Report: Viral Marketing – It’s Catching
Brand Marketing
Viral marketing used to happen by accident. Now marketers are looking for ways to infect consumers with their messages via the Web. You can spend $10,000 or $1 million on [...]
IQ News: Search Engines Add Ads And Cast a Wider Net
Brand Marketing
Web search engines Oingo.com and Google.com have quietly launched free search services that let other Web content providers offer search capabilities based on their technologies. The new services, which are [...]