Kara Bloomgarden-Smoke

10 Ways to Get Gen Z to Attend Your Next Event IRL

Generation Z has been tech enabled and connected from birth. They are watching YouTube instead of cartoons, have been checking Facebook since middle school, and will use Snapchat any chance they get. But here's the catch. They value IRL (in real life) experiences just as much, and see little conflict between digital and real world experiences.

Why an Awesome Holiday Party Is a Great Marketing Opportunity

As crisp fall afternoons turn into cold winter nights, calendars quickly fill up with holiday parties. The trick is making yours stand out. Like anything else, it’s all about location. […]

How Facebook Messenger Is Changing the Bot Game for Brands

At F8, Facebook's annual developer conference last month, the company demonstrated how customers can interact with a chatbot on Messenger, the social network's stand-alone messaging app. "To order from 1-800-FLOWERS, you never have to call 1-800-FLOWERS again," Facebook told the crowded auditorium.