Jotham Sederstrom


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    Fast Chat: Lori Senecal

    Brand Marketing

    For every winning idea such as the Client Stock Index, how many innovations have you introduced at kbs+p that simply slipped through the cracks or didn’t pick up steam?

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    Fast Chat: David Carey

    Digital

    Since you returned to Hearst last year as president of the publisher’s magazine division, you created a position called head of content extension. What does that mean?  

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    Fast Chat: Gavin McInnes

    Brand Marketing

    You’re in charge of [advertising agency] Rooster’s branded entertainment, among other creative duties. It sounds like you’ve retained the voice you had at Vice magazine. Rooster hasn’t restricted you?

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    Fast Chat: Jeff Goodby

    Brand Marketing

    So, Jeff, where are all the black people?  

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    Fast Chat: Edward Burns

    Brand Marketing

    Leading up to the Tribeca Film Festival premiere of  Newlyweds, you extensively tweeted about its limited budget, $9,000. I get the feeling you like shoestring budgets. I absolutely love it. [...]

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    Not So Funny Money

    Digital

    While hosting friends at his Montreal home, Sri Lankan-born Duleepa “Dups” Wijayawardhana struck upon a novel idea for a website. Similar to the grand epiphany that inspired Facebook, the revelation [...]

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    Talent Takes the F Train

    Brand Marketing

    When is an advertising agency not an advertising agency? What is a shop that makes ads, but isn’t principally interested in selling products? Actually, in addition to ads, it often [...]