Jordan Teicher
For Advertisers, Are Video Games the New Cable TV?
Cable TV providers probably wish they could respawn and start over right about now. Pay TV, once the biggest arena for media buys, is fading faster than you can say, [...]
Is Digital Marketing Responsible for the LA Kings Season Ticket Boom?
When you think of the hottest events happening in Los Angeles, some of the first things that come to mind are LA Lakers games, big movie premieres and a certain [...]
The Smashmouth Guide to Making Sports Events Work for Your Brand
In today's media cycle, sports never end. Seasons are stretched out as much as possible to maximize revenue, which means there's always a game to see, a team to follow [...]
How to Hit Your Brand Gooooooaaaaaal with Soccer Advertising
Despite being the most popular sport in the world, soccer has long been an afterthought in American athletics. For brands, that history has cast a shadow across the pitch. Why [...]