Jon Albert
A Different Tune
Brand Marketing
The comments on these columns often say the same thing: the columnist has simply repeated what everyone already knows. Well, unless you’re in the music or talent business, here’s an [...]
Lessons of Tiger’s Tale
Brand Marketing
As a packager of celebrity talent for endorsements, the revelations about Tiger Woods have obviously been of keen interest. And my prediction for Woods? Not good. A week ago, I [...]
Opinion: Lessons of Tiger’s Tale
Brand Marketing
As a packager of celebrity talent for endorsements, the revelations about Tiger Woods have obviously been of keen interest. And my prediction for Woods? Not good. A week ago, I [...]
Big Name Celebrity Trials
Brand Marketing
It’s the fifth hour of being deposed with a couple of hours to go. The last two hours are the toughest. You’re tired and your blood sugar level is low. [...]