Jon Albert


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    A Different Tune

    Brand Marketing

    The comments on these columns often say the same thing: the columnist has simply repeated what everyone already knows. Well, unless you’re in the music or talent business, here’s an [...]

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    Lessons of Tiger’s Tale

    Brand Marketing

    As a packager of celebrity talent for endorsements, the revelations about Tiger Woods have obviously been of keen interest. And my prediction for Woods? Not good. A week ago, I [...]

    This is a Profile

    Opinion: Lessons of Tiger’s Tale

    Brand Marketing

    As a packager of celebrity talent for endorsements, the revelations about Tiger Woods have obviously been of keen interest. And my prediction for Woods? Not good. A week ago, I [...]

    This is a Profile

    Big Name Celebrity Trials

    Brand Marketing

    It’s the fifth hour of being deposed with a couple of hours to go. The last two hours are the toughest. You’re tired and your blood sugar level is low. [...]