John Burbank, Nielsen Online


  • This is a Profile

    Could Social Networking Bolster the 30-sec. Spot?

    Brand Marketing

    For years, it has been assumed that home internet usage would cannibalize live television viewing, but there’s something interesting happening between social networking and live television. Could it be that […]

    This is a Profile

    Could Social Networking Bolster the :30 Spot?

    Digital

    For years, it has been assumed that home internet usage would cannibalize live television viewing, but there’s something interesting happening between social networking and live television. Could it be that […]