Joanna Sabatini
IQ News: Alloy Aids Clairol With Product Line Promotion
Brand Marketing
New York-based Clairol has partnered with Alloy Online, a provider of content, commerce and entertainment to teens and young women ages 12 to 24, to promote its Herbal Essences product [...]
IQ News: Unicast SuperShowdown Showcases Superstitials
Brand Marketing
Rich-media firm Unicast today kicks off its Superstitial Showdown located at SUPERshowdown.com. The new site shows superstitial ads designed to complement three television commercials for kforce.com, MCI WorldCom and Universal [...]
IQ News: CMGI’s Consolidation Targeted to Marketers
Brand Marketing
CMGI, which has bought its way into the limelight with a series of interactive acquisitions, has consolidated three of its majority-owned Internet companies to form what many industry watchers see [...]
IIQ News: TeknoSurf Is Renamed, Revamped
Brand Marketing
TeknoSurf.com has launched a revamped version of its Web site and renamed itself Advertising.com to more clearly represent itself as an online marketing company. “Our [former] name did not define [...]
IQ News: IQcooltool: BroadBridge’s HyperCD Links Sites With Discs
Brand Marketing
With its new HyperCD technology, BroadBridge Media, New York, a rich media and Internet solutions provider, has created an online bridge between Web sites and interactive disc-based products. The goal [...]
IQ News: FreeRide Uses Contest As Advertising Campaign
Brand Marketing
After building an infrastructure and sponsor base for more than two years, FreeRide.com, an online marketing and loyalty program, is embarking on its first advertising campaign, “Free-Ride to Aruba.” Between [...]
IQ News: Newcity Hires Avenue A, Readies Ticket Service
Brand Marketing
Newcity.com, an Internet media network targeting young adults aged 18 to 34, has signed an interactive agency, launched a ticket-selling service and expanded its newspaper network. The Chicago-based network last [...]
IQ News: Reebok Makes Its Move Into Online Marketing
Brand Marketing
Reebok has taken its first step into online marketing with pop-up banners that enable shoppers to make purchases on the spot, rather than requiring them to go to another site, [...]
IQ News: Adsmart Launches B-to-B Network
Brand Marketing
Adsmart, an interactive advertising network in Andover, Mass., has launched a business-to-business online network to handle the online advertising needs of this rapidly growing market sector. The service is a [...]
IQ News: Real Media Helps CMG Launch Online Campaign
Brand Marketing
Custom Marketing Group, an Atlanta-based traditional marketing company for the global travel and tourism industry, has partnered with interactive network Real Media, New York, to create an online component for [...]