Joanna Sabatini

IQ News: Cool Tool: Solbright’s New Software Simplifies Ad Configuring

Although interactive advertising agencies and Web publishers are moving beyond traditional static banners, they continue to manually process and configure rich media advertisements for individual Web sites. Depending on the […]

IQ News: Ad Tracking Uniformity Is the Goal of Alliance

After six months of informal meetings, 11 leading interactive advertising networks have formed the Advertising Standards Alliance to establish online advertising policies and guidelines, starting with an ad measurement standard. […]