Jim Smith

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    Good Advertising Doesn’t Sell: A Manifesto

    Brand Marketing

    The ad business has always been a business of great pronouncements. The bigger your pronouncement, the more sweeping your theory, the better your claim that you could move the merchandise—and the culture—better than the next ad guy.

    This is a Profile

    Cabbie, Take Me to the Digital Age

    Brand Marketing

    Landing at JFK this week, I hopped into a spanking clean taxi, courtesy of that nice Mr. Bloomberg, and announced the location of my resting place to a charming driver, […]