Jim Smith

Good Advertising Doesn’t Sell: A Manifesto

The ad business has always been a business of great pronouncements. The bigger your pronouncement, the more sweeping your theory, the better your claim that you could move the merchandise—and the culture—better than the next ad guy.

Cabbie, Take Me to the Digital Age

Landing at JFK this week, I hopped into a spanking clean taxi, courtesy of that nice Mr. Bloomberg, and announced the location of my resting place to a charming driver, […]