Jim Osterman
Opinion: Why Taglines Are Keepers
Brand Marketing
As advertising continues to explore and integrate new ways of engaging customers, the tagline seems to be taking a major hit. According to my own unscientific survey, a look at [...]
Hark Rock Cafe Picks O’Connor Kenny
Brand Marketing
Describing its approach to the review as “coming in under the radar,” O’Connor Kenny Partners last week was named to handle a summer marketing program for Hard Rock Cafe International. [...]
Sentara Selects Primary Care Ad Practitioner
Brand Marketing
Rockett Burkhead & Winslow Adds Third Medical Client to Roster ATLANTA–Rockett Burkhead & Winslow in Raleigh, N.C., survived a review process that began with more than 30 agencies to win [...]
Harris Drury Cohen’s Wait Was Worth It
Brand Marketing
Miami Shop Wins Furniture Retailer’s Broadcast, Print Advertising ATLANTA–Levitz Furniture made an agency selection last week in a review that began in March. In doing so, the company made Harris [...]
Cole Henderson Drake Acquires Atlanta Agency
Brand Marketing
Aims to Speed Growth by Bringing Hughes Advertising Into Fold ATLANTA–Cole Henderson Drake, frustrated by slow growth, last week announced it had acquired Hughes Advertising. Both shops are headquartered in [...]
Intelligent Life Found at CP&B
Brand Marketing
Miami Shop Picks Up $10 Mil. bankrate.com Advertising Account ATLANTA – Crispin Porter & Bogusky in Miami has added the $10 million advertising account of bankrate.com, part of Intelligent Life [...]
Churchs Compiles Short List
Brand Marketing
ATLANTA – If Austin Kelley Advertising is to maintain its claim on the $10 million advertising account of Churchs Chicken, the Atlanta shop will have to fend off a formidable [...]
Austin Kelley Defends Churchs
Brand Marketing
ATLANTA – If Austin Kelley Advertising is to maintain its claim on the $10 million advertising account of Churchs Chicken, the local shop will have to fend off a formidable [...]
Mount Gay Places a Premium on Assignment
Brand Marketing
Clockwork’s Job Is to Create a Quality Brand Position for the Rum ATLANTA-Clockwork Advertising here, which handles some project work for the Coca-Cola Co., last week added the rum. The [...]
Gray, Giant Are on the Outs
Brand Marketing
ATLANTA-Giant Foods, one of the flagship clients at Baltimore’s Gray, Kirk Vansant, has placed its account into review after internal shifts at the supermarket chain. Billings for the account, which [...]